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• persoenlich.com – Medien – Nina Pauer: „Kein Aufruf, sich auszuloggen“

  „“Wer nicht postet, ist nicht! Wer sich nicht einloggt, bleibt aussen vor“, steht auf dem Rücken des neuen Buches von Nina Pauer. Die Feuilleton-Redaktorin der „Zeit“ hat vor Kurzem ihr zweites Werk „LG – Wie wir vor lauter kommunizieren unser Leben verpassen“ herausgegeben. Darin schreibt sie über den digitalen Wahnsinn, der unser Leben beherrscht, über die Sucht, ständig mit anderen Menschen in Kontakt zu sein und die Folgen des exzessiven Kommunizierens. Am Mittwochabend, 24. Oktober, liest Pauer im Kaufleuten in Zürich aus ihrem neuen Buch. persoenlich.com hat die Hamburger Jungautorin zu ihrem eigenen Medienverhalten, dem vernünftigen Konsum und den künftigen Auswirkungen des virtuellen Strudels befragt.“

  tags: Social Media Offline Online perlen

• Pressearbeit ist wie Dating: So verführt man Journalisten | Gründerszene

  „Wie sollten Startups mit Journalisten umgehen? In etwa so wie Bagger-Könige in Bars mit einer gefragten Frau. Wie genau das in den unterschiedlichen Phasen der Beziehungsbildung aussieht, erkläre ich in meiner dieswöchigen Kolumne.“

  tags: PR Public Relations perlen

• PR in der Wikipedia: So geht’s richtig » t3n News

  „Egal ob Bell Pottinger, Daimler oder zuletzt Gibraltar: Sie alle haben mit zweifelhaften Methoden die Wikipedia manipuliert und sich damit unbeliebt gemacht. Dabei geht PR-Arbeit in der Enzyklopädie auch ganz anders, erklärt Markus Franz in einem Gastbeitrag.“

  tags: Public Relations PR perlen Wikipedia

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• Social TV Data Is Not The New Nielsen: How It Might Be Better – Forbes

  „There’s a debate about how you watch TV that boils down to this: Are you willing to lean forward? Meaning, is the average viewer willing to engage with the television show in new, more active, ways. A whole industry is interested in that question, which spawned Social TV. So far, conclusion are few.“

  tags: Social TV Fernsehen perlen

• Wir haben doch keine Zeit! | Digitale Notizen

  „Im WDR gibt es künftig eine Talkshow mit Helge Schneider. Sie heißt “Helge hat Zeit” und alleine dafür sollte man Schneider loben. Denn schon die Wahl des Titels zeigt, dass der Mülheimer etwas Besonderes ist. Wer hat heute schon Zeit? Und vor allem: Wer sagt das auch noch laut?“

  tags: Twitter Journalisten perlen Zeitmanagement

• Trainee-Blogs: PR-Instrument und Erfahrungsbericht im Firmen-Web – SPIEGEL ONLINE

  „Firmen-Blogs versprechen einen authentischen Einblick in die Arbeitswelt. Damit Unternehmen menschlicher wirken, lassen sie gern ihre Trainees über den Alltag schreiben. Heraus kommt oft eine krude Mischung aus Erfahrungsbericht und PR-Politur: Alles super – und tausendmal danke, Chef.“

  tags: Unternehmen Blogs Corporate Blog perlen

• Twitter-Accounts von Fernsehsendern unter die Lupe genommen | tobiasgillen Blog.

  „Im März 2012 habe ich hier im Blog die “Twitter-Accounts von Printmedien unter die Lupe genommen“. Eine Auflistung von einigen deutschsprachigen Printerzeugnissen, die Twitter für ihre Zwecke manchmal besser, manchmal schlechter einsetzen. Mein E-Mail-Postfach war schnell mit Ausreden á la “Aber bald…” und “Wir haben aber vor zu…” und “Bitte schreiben Sie das so nicht, Herr Gillen, weil …” gefüllt und die Tipps zu weiteren Accounts rissen einfach nicht ab. Da in diesem Bereich offenbar ein großes Interesse besteht, geht die “Twitter-Accounts von XYZ unter die Lupe genommen”-Reihe nun in die zweite Runde – mit Fernsehsendern.“

  tags: Twitter Fernsehen TV Sender perlen

• Content ist nicht alles! Facebook verschärft EdgeRank und Spielregeln.

  „Vor wenigen Tagen wurde publik, dass Facebook erneut Veränderungen am EdgeRank, dem Facebook-eigenen Algorithmus, vorgenommen hat. Es wurde einiges dazu geschrieben. Vor allem zu den operativen Konsequenzen. Ich versuche hier din Blick von oben. Die Folge dieser EdgeRank-Veränderungen ist zunächst eine weitere Absenkung der durchschnittlichen Reichweite bei Postings auf Facebook Pages.“

  tags: Facebook Content Edge Rank perlen

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• Bundestwitter.de – Politiker twittern aus dem Deutschen Bundestag

  „Bundestwitter.de ist ein Aggregator über die Tweets der Mitglieder des deutschen Bundestages (und der Fraktionen).“

  tags: perlen Twitter Politiker Bundestag

• 9 1/2 Thesen zu SmartTV, SocialTV und dem ganzen Rest | G! gutjahrs blog

  Wetten dass… SmartTVs alles andere als smart sind und dass die Zukunft des Fernsehens den dummen First- und den schlauen Second Screens gehört?

  tags: Social TV Second Screen Wetten dass perlen

• Kathrin Passig und Sascha Lobo: Die wahre Debatte über das Web – SPIEGEL ONLINE

  „Schwarmintelligenz, Facebook, das Internet an sich: Ist das Fluch oder Segen? Die Argumente von Web-Freunden und -Feinden helfen kaum weiter. Sie reden von Urheberrecht oder Privatsphäre – und meinen etwas ganz anderes. Eine Übersetzungshilfe.“

  tags: Facebook Urheberrecht Privatsphäre perlen

Posted from Diigo. The rest of my favorite links are here.

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• Kommunikationswürfel – die drei Dimensionen moderner PR | mcschindler.com PR-Beratung | Redaktion | Corporate Publishing

  „Im Social Web wird die Kommunikation auch für Unternehmen spontaner möglich. Dies entbindet die Verantwortlichen jedoch nicht davon, die Kommunikation strategisch zu planen und bewusst, geplant und kontinuierlich umzusetzen. Wer Leerläufe und Widersprüche vermeiden will, kommt an einer integrierten und crossmedialen Kommunikation nicht vorbei. Schliesslich geht es darum, mit den Ressourcen schonend umzugehen, indem Synergien konsequent genutzt werden. „

  tags: PR Kommunikation perlen

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