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Medieninkompetenz: ein selten diskutiertes Problem … – personalblogger
„Tagtäglich erlebe ich, dass die Medienvielfalt für normal interessierte User nicht mehr bewältigbar ist. Medieninkompetenz klingt zwar wie ein Vorwurf, ist es aber definitiv nicht. Es setzt schon eine ziemlich intensive Auseinandersetzung mit Facebook, Twitter & Co. (und durchaus auch mit dem Thema e-Mail) voraus, um Mechanismen und Funktionsweise der jeweiligen Medien zu verstehen und sauber nutzen zu können.“
tags: Medienkompetenz Inkompetenz Social Media perlen
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Blogger verstehen und identifizieren (Teil 1) « Das Textdepot
„Vor den Blogger Relations kommt das Verständnis von Bloggern. Genauso wichtig ist es, aus PR-Sicht festzustellen, mit wem man sich überhaupt unterhalten beziehungsweise Beziehungen aufbauen sollte, um im Social Web Unternehmensziele besser zu erreichen. Deshalb hat mir gut gefallen, dass auf der Fachtagung Social Media Relations der Deutschen Presseakademie in Berlin Anfang dieser Woche diesen Fragen viel Raum gegeben wurde. Ich hatte dabei die schöne Aufgabe bekommen, zu erklären, wie Blogger denn eigentlich ticken. Im Zug habe ich mir noch ein paar Gedanken zum Identifizieren relevanter Blogger beziehungsweise Influenceer im Social Web gemacht. Hierzu möchte ich (in Teil 2 dieses Beitrags) ein kleines Modell zur Diskussion stellen und ggf. in der Lehre einsetzen.“
tags: Blogs Blogger Blogger Relations perlen
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Google Analytics: Fast 40 % des Search Traffics ist inzwischen „not provided“ » t3n News
Vor gut einem Jahr entschied Google, die Suchbegriffe eines Nutzers unter bestimmten Umständen nicht länger an Seitenbetreiber weiterzugeben. Die Zahl der betroffenen Besucher würde im einstelligen Prozentbereich liegen, versicherte damals das US-Unternehmen. Eine Studie kommt jetzt auf deutlich höhere Werte. Knapp 40 Prozent des globalen Search Taffics ist demnach mittlerweile „not provided“.
tags: SEO Google Analytics Traffic perlen
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Endlich gefunden: Die Erfolgsformel für virale Videos | Videopunk – Anarchy in Web-TV
„Zwei Fragen beschäftigen die Menschheit: Wird das Internet von Trollen oder Katzen bestimmt? Und: Wie lautet die Erfolgsformel für virale Webvideos. Zumindest letzteres Rätsel ist nun endlich gelöst worden.“
tags: Webvideo viral Video perlen
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13 Trends in 2013: Social Media Marketing Takes Flight « iMediaConnection Blog
Online, Digital and Social Media Marketing will be key initiatives for companies in 2013. The importance of building long term brand equity and ROI will be key focuses. Social Strategies to develop targeted campaigns, leverage data and implement emerging technologies and tools will be the drivers for success.
tags: Marketing Trends Social Media Marketing perlen
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Klout als Einstellungskriterium: Im Personalwesen lieber Finger weg von diesem Indexwert! | Mike Schnoor
„Ein paar bissige Worte gefällig? Klout ist lächerlich. Klout sagt absolut nichts über einen Menschen aus. Klout besitzt ein gefährliches Potenzial. Von wegen “Trends im Personalmarketing”! Niemals darf ein so leicht modifizierbar, damit durchaus beeinflussbarer Indexwert als grundsätzliches Einstellungskriterium von potenziellen Bewerbern dienen.“
tags: perlen Klout HR Personal Social Web
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