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• Dreisprung in die Zukunft: Von Online-PR zu Onlinekommunikation zu Kommunikation « Das Textdepot

  So eine Blogparade hat einen besonderen Charme: Wenn’s klappt, gibt es viele Perspektiven und Ideen zu einem gemeinsamen Thema. Da mich das aktuell von Ed Wohlfahrt gesetzte Thema Zukunft der Online-PR als Ausbilder direkt betrifft, mache ich gern mit. Allerdings mit einer Gegenposition, die vielleicht nicht allen gefällt. Ich frage mich: Brauchen wir wirklich mehr PR für Online-PR? Ich halte den Begriff heute noch für notwendig, würde ihn morgen aber lieber durch Onlinekommunikation ersetzen und langfristig von Kommunikation sprechen. In diesem Sinne denken wir auch neue Studiengangskonzepte.

  tags: PR Kommunikation perlen

Posted from Diigo. The rest of my favorite links are here.

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• Termine der wichtigsten Kongresse und Messen in 2013 | eck marketing & referenten matching

  Der technologische und gesellschaftliche Wandel schreitet voran. Zwar kommen auch neue Veranstaltungsformate durch Webinare oder Google+ dazu, doch das Interesse an Face-to-Face Kommunikation und der persönliche Austausch sind entscheidendes Kriterium für den Besuch von Messen und Kongressen. So gehört Live-Kommunikation zu den Gewinnern im Kommunikations-Mix und ist weiterhin das führende Instrument für Unternehmen, um Ihr Wissen auf den neuesten Stand zu bringen und Kontakte zu potentiellen Partnern, Journalisten oder Kunden aufzubauen.

  tags: Messen Kongresse 2013 perlen

Posted from Diigo. The rest of my favorite links are here.

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• Großer BarCamp-Überblick: Alle Un-Konferenzen in Deutschland, Österreich und der Schweiz » t3n – Das Magazin für Digitales Business | we love technology

  „Schon seit September 2009 veröffentlichen wir diesen BarCamp-Guide für Deutschland, Österreich und die Schweiz, der seitdem mehrfach überarbeitet und aktualisiert wurde. Das haben wir auch jetzt wieder gemacht. Die Liste wurde um bereits hinter uns liegende BarCamps „erleichtert“ und um ein paar neue ergänzt. Da sich die BarCamps aber weiterhin großer Beliebtheit erfreuen und ständig neue entstehen, wird die folgende Liste nicht vollständig sein – entsprechend freuen wir uns über Hinweise auf fehlende BarCamps in den Kommentaren.“

  tags: Barcamp; Liste perlen

• Kolumne von Sascha Lobo über Hass in der digitalen Gesellschaft – SPIEGEL ONLINE

  „Digitaler Hass ist anders. Der Hassende muss dem Gehassten nicht von Angesicht zu Angesicht begegnen. Das führt zu entfesselten Kommentaren und Tränen vor dem Monitor. Wir brauchen eine digitale Herzensbildung.“

  tags: Umgang Respekt Social Web perlen

• PR braucht keine Presse

  Die Wirtschaft wird die Entwicklungen im Print- und Online-Bereich weiter aufmerksam beobachten. Auf längere Sicht werden die Unternehmen jedoch intensiv daran gehen, eigene Plattformen für die Kommunikation mit ihren Stakeholdern zu entwickeln.

  tags: PR Unternehmenskommunikation Stakeholder perlen

Posted from Diigo. The rest of my favorite links are here.

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• Blogs in der Neukundengewinnung: Warum PR-Agenturen Themen-Blogs einsetzen sollten. | mcschindler.com PR-Beratung | Redaktion | Corporate Publishing

  „Alle sprechen davon, aber (fast) keiner setzt es um: Die Rede ist von Blogs in der Unternehmenskommunikation. Doch gerade B2B-Unternehmen mit investiven Dienstleistungen wie PR-Agenturen können in der Neukundengewinnung enorm von der Vertrauensvermittlung und Kompetenzdarstellung profitieren, wenn sie über einen Blog verfügen. Dies zeigen die Ergebnisse der Bachelorarbeit „Blogs in der Neukundengewinnung von PR-Agenturen“.“

  tags: PR Agentur Unternehmenskommunikation Bachelorarbeit perlen

• Convention Camp: Meine 19:41 Minuten mit Julian Assange | G! gutjahrs blog

  „Julian Assange“

  tags: Gutjahr Julian Assange Interview WikiLeaks perlen

• Erst wenn die letzte Zeitung gestorben ist, werdet ihr merken, dass man Überheblichkeit nicht essen kann | Cluetrain PR

  „Der Totensonntag ist vorbei, doch die Trauer um FTD und Frankfurter Rundschau wird noch lange anhalten. Zwei der sechs überregionalen Tageszeitungen stehen vor dem Aus. Plötzlich erhält die Debatte um die Zukunft des “Qualitätsjournalismus” eine neue Qualität: “Wenn eine Zeitung stirbt, stirbt ein Geist, verstummt eine Stimme. Sie wird nie wieder so erklingen, selbst wenn die Redakteure bei anderen Medien arbeiten und schreiben werden. Das ist traurig und zugleich eine hoffnungsfrohe Erkenntnis”, schreibt Horst von Buttlar so treffend in seiner Kolumne zum Ende der FTD.“

  tags: Zeitung Print Online Zeitungssterben perlen

• Sascha Lobo: Social Media brennt die Werbung nieder – SPIEGEL ONLINE

  „Wenn Unternehmen geschickt sind, können sie auf einen Teil ihrer Werbeausgaben verzichten. Sie schaffen Spektakel und aktivieren soziale Netzwerke – die Journalisten kommen dann von selbst. Das allerdings wird zum Problem für rein anzeigenfinanzierte Medien.“

  tags: Social Media Werbung perlen

• Das muss jetzt raus – Köln kann mehr

  Köln ist auf der Suche nach dem Markenkern, der beratende Werber hat kaum Zeit für die Stadt und der Kölner Stadtanzeiger kommentiert meilenweit am eigentlichen Problem vorbei. Bei Facebook haben Daniela Warndorf, Florian Blaschke und ich ein wenig diskutiert und folgende Idee geboren.

  tags: Köln Koelnkannmehr perlen

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