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Der feine Unterschied – Kommunikation und Marketing – Universität Heidelberg
„Sie sind meist winzig, gelten gemeinhin als verzichtbar und werden als unnütze „Füllwörter“ gerne aus Texten herausgestrichen. Und doch sind sie nicht ohne Belang: Partikeln haben in der schriftlichen wie mündlichen Kommunikation wichtige Aufgaben. Die unscheinbaren Elemente verhalten sich in der Kommunikation wie Schilder im Straßenverkehr: Notfalls kommt man auch ohne sie aus – aber sie erleichtern das Leben und helfen, Unfälle zu vermeiden.“
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50 blogs by journalists, for journalists | Media news | Journalism.co.uk
„Here is a list of 50 blogs by journalists. The list ignores blogs on other interest areas written by journalists, instead selecting those that are about journalism or the industry in some way.“
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SocialMedia Institute (SMI) | Liste der wichtigsten Social Media- und Marketing-Studien 2013
Auch in diesem Jahr sammeln wir wieder die relevantesten Studien / Trends / Analysen / etc. aus dem Social Media- und Marketing-Bereich 2013.
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„Anfang Januar hat Heribert Prantl in der SZ nebenbei bemerkt: „Kenner des Internets sagen, auch Blogs und Blogger hätten ihre beste Zeit schon hinter sich, weil sie sich in einer “Sandwich-Position” zwischen Facebook und Google plus einerseits und Twitter andererseits befänden.“
Seitdem wird eine kleine Online-Debatte unter der Schlagzeile „Krise der Blogs“ geführt (Zusammenfassung bei DRadio). Diskussionen über die Relevanz von Blogs sind allerdings zehn Jahre alt. Ob Blogs tot sind, ob Blogs wichtiger werden, ob sie den politischen Diskurs beeinflussen – jedes Jahr auf´s neue.“
