Punktlandung

Generation Y – Zur Hölle mit den Schubladen

9. Oktober 2013

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Ich glaube, ich muss hier etwas klarstellen: Denn ich fühle mich in keiner der ach so gerne verwendeten Schubladen wirklich wohl, geschweige denn, dass ich mich mit den Klischeebildern identifizieren kann. Irgendwie soll ich zu den ‚Digital Natives’ gehören, obwohl ich gerne online aber nicht ‚always on’ bin. Meine berufliche Laufbahn ist mir wichtig, ohne dass ich direkt als ‚Karrierefrau’ betitelt werden möchte, die neben dem Beruf keine Familie kennt. Ich trage ein dunkles Brillengestell, ohne mich als ‚Hipster’ zu sehen. Und ob man es glaub oder nicht, ich bin 1985 geboren und kann mich so gar nicht mit dem identifizieren, was gestern bei Lead Digital über die ‚Generation Y’ zu lesen war.

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Perlen

Perlen der Woche – 12.05.2011

12. Mai 2011

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Social Media

Wenn eure TwitPics in der Werbung landen…

„Facebook wird eine große Bedrohung, sobald die Werbemaschine richtig läuft“, sagte Christoph Schuh (Foto), Vorstand von Tomorrow Focus, der FAZ.

Best Practice: B2B und Social Media bei Bosch

Whitepaper: Facebook definiert das Berufsbild des Community Managers neu

 

Monitoring

Unternehmen hören Usern zu wenig zu

Booshaka: Es war einmal eine Facebook Suchmaschine …

 

Marketing

Facebook Publishes Guide to Social Marketing Best Practices

 

Journalismus

Daten sind der Treibstoff des Journalismus

Digitaler Werkzeugkasten für Journalisten

 

Infografik

Life Without Twitter

Linkedin und sein Wert

 

Sonstiges

Aufruf an die Generation Digital! „Die Eingeborenen des Internetzeitalters müssen endlich rauskommen aus ihrer Höhle. Ihre Mission ist keine geringere, als die Gesellschaft neu zu erfinden.“ Financial Times Online von Gunter Dueck


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